One of the admittedly confusing parts of Hyax is whether you should sell with your store (this is the default set-up) or to create a funnel and sell through your funnel.
The answer is it depends.
When should you use the store?
If you have multiple products and you want people to be able to browse through a store and choose various products and then checkout, then the STORE is the best bet for you.
For example, if you sell 20 different Premiere Pro LUTs or you sell 10 different premium videos / tutorials.
This is also the quickest and easiest way to get started with Hyax.
When should you use the funnel?
If you're a more advanced marketer, funnels can be highly profitable.
Generally it's great if you want to focus on 1 product as your main offer, but maybe you have a couple supplementary products.
For example, maybe you are selling a video course, but you have a coaching program.
You can create a funnel where you sell your video course as the main offer, but then UPSELL them to your coaching program.
In this scenario, it's not ideal to have a store that only sells 2 products. You want to FOCUS on your main offer.
In addition, you can and should use BOTH (advanced marketers)
Connecting a funnel to your store for post-purchase upsells
With Hyax, you can actually connect your funnels as post-purchase upsells into your store. So maybe you want to use the store as your main sales channel, but you want to send offers to your customer to make them purchase more.
Once your customer purchases from your store, you can then direct them to one of your funnels to get them to purchase more products!
Here's how to do it 👇
If you want to create a specific page to promote a product
Sometimes even for store owners you might want to promote a specific single product for ads or for a marketing push. You can then create a specific landing page / funnel for that product!